AI Powered Wellness & Habit Formation
Platform
A personalized mobile wellness platform that helps users build healthier daily routines across Mind, Body, and Soul through AI-generated recommendations, curated content, micro-courses, challenges, subscriptions, and routine reminders.
Daily routines are tailored using user profile data, wellness goals, engagement behavior, and AI-driven recommendation logic.
A cross-platform iOS and Android app designed around short, engaging daily activities for Mind, Body, and Soul.
A scalable backend ecosystem supporting CMS-managed content, premium subscriptions, in-app purchases, analytics, and user engagement tracking.
Building a Scalable AI Wellness Platform for Personalized Daily Routines
The platform is a mobile-first wellness app designed to help users build consistent daily routines through personalized activities, guided content, reminders, and progress tracking.
It brings routine planning, wellness content, subscription access, and admin-managed content operations into one connected system. Users receive structured daily experiences based on their goals and preferences, while wellness teams can manage content, routines, and engagement from a centralized backend.
The result is a scalable wellness platform that supports personalized daily wellbeing across iOS and Android.
The Challenge
The client needed more than a basic wellness app. The platform had to deliver personalized daily routines, support a growing content library, manage premium access, and give internal teams the tools to publish and monitor wellness content at scale.
The main challenge was connecting several moving parts into one smooth ecosystem: onboarding, AI-based personalization, content management, subscriptions, notifications, challenges, analytics, and mobile performance.
Our Solution
Cross-Platform Mobile App : Built a React Native + Expo mobile app with authentication, onboarding, personalized wellness tabs, daily routines, courses, challenges, notifications, and subscription flows.
AI Recommendation Layer : Integrated a Python/FastAPI AI service to generate personalized daily wellness routines and support AI chat functionality through the backend gateway.
CMS-Driven Content System Managed all wellness content, media, and micro-courses through a headless CMS, giving the content team full control over publishing without engineering support.
Scalable Backend Gateway : Used a Node.js/Express BFF layer to securely connect the mobile app with Strapi, Supabase, AI services, storage, authentication, and other backend systems.
Subscription & IAP Infrastructure : Added a dedicated payments service for iOS and Android in-app purchases, subscription verification, renewal handling, cancellation flows, and webhook-based updates.
Engagement & Retention Features : Added daily reminders, push notifications, background sync, social challenges, deep links, progress tracking, and user activity summaries to support habit formation.
Delivered Outcome
The final platform gives users a personalized wellness experience while giving the business a scalable system for content operations, subscriptions, analytics, and long-term product growth.
Delivered a daily wellness app with AI-generated 30-minute routines
Structured the experience around Mind, Body, and Soul content categories
Added morning, midday, and evening wellness routine flows
Built onboarding for user profiling, goals, fitness level, and wellness preferences
Integrated AI recommendations and AI chat through a backend-proxied AI service
Enabled CMS-based content publishing through Strapi
Added micro-courses, readings, videos, audios, games, and challenges
Implemented free trial, premium content locking, and subscription flows
Added in-app purchase verification for iOS and Android
Personalized Daily Wellness Routine
Mobile App Screens
Morning, Midday & Evening Routine Flow
Micro-Learning Wellness Content
Platform in Action
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